Demand Film is an Australian distributor who is planning to launch into the Germany market. The company has decided that it will be launching a new cryptocurrency by the name of Screencreds. This cryptocurrency will actually reward the users who watch the promotions as well as the trailers of the movies which are to be launched in the coming few days.
The company was founded in 2016. It operates in various countries all around the world. It is a huge distribution company. The launch of the distributorship in Germany is the company’s 1st foray into the non-English market. Up until now, it has been only catering to the English market.
According to the CEO of the company, David Doepel, the cryptocurrency will work as an incentive for the viewers to watch the trailers as well as promotions of the upcoming movies by the company. This will ensure that they are able to reach to a wider audience. Moreover, since it will be based on the distributed ledger system, the settlement will be pretty quick as well.
As per Doepel, the viewers already watch the promo’ as well as trailers of the movies. With the help of these cryptocurrencies, they will have an added incentive. As a result, more and more people will actually watch the trailers as well as promotions. The company is planning to launch a revenue distribution model. With the help of this revenue distribution model, they will be able to provide the benefit to the viewers as well. Also, a part of the revenue which is made by the ticket sales will be returned to the viewers as well. This will again ensure that they gain an incentive in order to view the movies in the theatres.
“Users will be getting paid for what they are doing already watching trailers, sharing them, promoting our movies to their friends,” Doepel said
He added that without the financial transaction cost, which is minimized with the help of distributed ledger technology, it will be easier for the company to share the profits with the viewers. This will ensure that viewers are able to gain an incentive. Also, they believe that viewers will be quick to spread the word out through word of mouth publicity. This will ensure that the company is able to get the much-needed publicity in order to promote its revenue-sharing model as well.
With one company taking the plunge, it remains to be seen whether any of the others are willing to follow suit in the same sector or not. This certainly is a unique move by the distribution company.