The Philippines loyalty-based token is already listed on Cryptopia and NemChange, but has made a move into the Korean market via the new exchange.

LoyalCoin chief operating officer Paolo Bediones said: “This is an exciting development and we are delighted to be trading on Coinis.

“We see Korea as a huge market for LoyalCoin and, together with the global launch of LoyalWallet, this is a big week for the company.”

Coinis was established by financial service experts in 2014, with the exchange formally opening the following year.

Since then the volume of trading has increased by tenfold and there is an appetite to expand across South East Asia by the latter half of this year.

As well as being the first Filipino crypto, LoyalCoin – which was established by rewards market experts Appsolutely – aims to create the world’s largest loyalty network using blockchain technology.

Customers are able to turn reward points from numerous brands into fast food, airline tickets and cab rides as they take advantage of agreements with a growing number of merchants.

From later this month they will also be able to cash out their points into Fiat currency for the first time.
There are already nine billion LoyalCoin in circulation, with a community boasting 200,000 members.

Appsolutely has worked with more than 30 high-profile brands on rewards schemes, including 2,000 merchant locations and with two millions downloads of its white label mobile app solutions.

LoyalCoin CEO Patrick Palacios said: “We have a comprehensive year-long plan for revealing our newly-signed partner, rolling out LoyalCoin and the LoyalWallet in more major markets and listing LoyalCoin in more exchanges.

“By the fourth quarter of 2018 we are preparing a soft launch in the United States, with a grand launch slated for early next year.”

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